In this week’s podcast, co-host Kenya McGuire Johnson does a solo episode where she discusses how she turned her music passion into a business by sharing her journey and process of establishing KenyaMJ Music Productions, LLC. She also shares the common missteps musicians make including:
- Not nurturing or developing their craft
- Not receiving mentoring from professionals in the music industry
- Poor accountability
- Poor verbal and written communication
- Improper marketing and promotions
- Not registering a business
- Not knowing financial situation/budget
- Improper networking
- Decrease support
- Not using social media effectively
The 5 basic strategies to improve your accountability and music business discussed include:
- Stay organized and write everything
- Create a personal mission statement
- Reward your accomplishments
- Create “micro” goals and small achievable steps
- Seek feedback
To learn more about Kenya and her music business, follow:
Website: www.kenyamjmusic.com
Facebook, Twitter, IG: @kenyamjmusic
To join NABFEME (National Association of Black Female Executives in Music and Entertainment): www.nabfeme.org
